“你好 北京”文化之旅，在京外国人深度体验首都文化活动正式启动

为进一步提升北京对外籍人士的吸引力，服务新时代首都高质量发展和对外开放，9月1日，由北京市文化和旅游局主办的“你好 北京”在京外国人深度体验首都文化项目将正式启动。该项目以“你好 北京”为主题，围绕推进国际交往中心功能建设，根据“两区”建设优化国际人才服务要求，进一步加强对外文化宣传推介，讲好北京故事，打造适宜外国人的入境游体验产品并促进在京外籍人士文旅消费，设计推出一系列主题各异、体验感强的活动。

The “Hello, Beijing!” in-depth cultural experience program for foreigners living in Beijing, sponsored by the Beijing Municipal Bureau of Culture and Tourism, will officially launch on September 1st. The program aims to further enhance Beijing’s appeal to foreign nationals and serve the high-quality development and opening up of the capital in the new era. In line with the requirements of promoting the building of Beijing into an international communication center and optimizing international talent services for building the “two zones” (a demonstration zone for the service industry in Beijing and a free trade zone), a series of diverse and immersive activities have been designed to enhance cultural publicity and promotion targeting people from other countries, tell the story of Beijing well, create inbound travel experience products for foreigners, and promote cultural and tourism consumption by foreigners living in Beijing.

2023年该系列活动将以北京代表性非遗文化为核心，创新非遗体验和文化传播手段，让形式和内容更加有趣，让传统文化不再枯燥，先后推出“乐享非遗-非遗体验日”和“小兔乖乖-非遗家庭日”两场沉浸式体验活动。其中，“乐享非遗”体验日活动将在北京智化寺举行，是以非遗音乐、戏曲为核心的庭院雅集，拟通过招募邀请100位在京外籍嘉宾参与。“小兔乖乖”家庭日活动将在北京圣露庄园举办，是北京非遗文化的亲子专场，拟通过招募邀请40个外籍家庭参与。两场活动均有多项北京非遗文化项目汇集，精彩有趣，不容错过！活动还将组织非遗传承人与入境旅行社业务对接会，旨在促进非遗体验与入境旅游产品融合提质。

Those activities will center on Beijing’s representative items of intangible cultural heritage (ICH), innovate the means of ICH experience and cultural communication, and make both the format and content more engaging so that traditional culture will be exciting and attractive for foreign nationals. Two immersive experience events, “Enjoy ICH” Music Experience Day and“Little Bunny” ICH Family Day, will be held.

The “Enjoy ICH” Music Experience Day, to be held at Zhihua Temple in Beijing, will be a courtyard gathering focused on ICH music and opera. The event will invite 100 expats in Beijing through easy application. The “Little Bunny” ICH Family Day, to be held at Champs Rouges (Shenglu Heligan Garden), is a family-oriented event spotlighting Beijing’s ICH culture. It will invite 40 foreign families through easy application.

Both events will feature a fantastic array of Beijing’s ICH highlights, offering a fascinating and fun experience that is unmissable! Additionally, the events will organize business matching sessions between ICH inheritors and inbound travel agencies to enhance the integration of ICH experiences with inbound tourism products and improve the overall quality of traveling in Beijing.

欢迎所有在京居住、工作的外籍人士积极参与，沉浸式体验北京非遗文化。大家可以通过活动海报中的二维码了解活动内容、报名参与。

“你好 北京”，欢迎热爱北京文化的你！让我们携手共赴一场美妙的非遗之旅，品味“魅力北京”，拥抱“诗和远方”！

Foreign nationals who live and work in Beijing are welcome to participate and immerse themselves in Beijing’s intangible cultural heritage. You can learn about the event details and register through the QR code on the event poster.

“Hello, Beijing!” is waiting for lovers of Beijing culture! Let’s set off on a wonderful journey through intangible cultural heritage together and savor the charm of this ancient and amazing city!